The One Form of Marketing That ALWAYS Works

The One Form of Marketing That ALWAYS Works

By Ted Janusz Can you relate to this?  John Wannamaker, the Philadelphia department store magnate, said “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”   But there is one form of marketing, that ALWAYS works … what is...
The One Form of Marketing That ALWAYS Works

The One Form of Marketing That ALWAYS Works

By Ted Janusz Can you relate to this?  John Wannamaker, the Philadelphia department store magnate, said “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”   But there is one form of marketing, that ALWAYS works … what is...
Four Technical Skills Marketers Should Learn

Four Technical Skills Marketers Should Learn

By Amanda Peterson, Enlightened Digital The marketing landscape is nothing near what it was 10 years ago, or even 5. As technology continues to evolve and expand its capabilities, marketing has transformed into an industry that requires constant learning and...
Four Technical Skills Marketers Should Learn

Four Technical Skills Marketers Should Learn

By Amanda Peterson, Enlightened Digital The marketing landscape is nothing near what it was 10 years ago, or even 5. As technology continues to evolve and expand its capabilities, marketing has transformed into an industry that requires constant learning and...
Briana “Hoops” Green is Shattering the Glass Ceiling

Briana “Hoops” Green is Shattering the Glass Ceiling

By Leigh Elmore.  Leigh is editor-at-large for ABWA’s Women in Business Magazine. He lives and works in Kansas City, MO. Flashy dribbler for the Harlem Globetrotters takes it to her male competitors.  If you play for the Harlem Globetrotters, then you have to...