by Kristena | Feb 27, 2019 | Blog, Uncategorized
By Ted Janusz Can you relate to this? John Wannamaker, the Philadelphia department store magnate, said “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” But there is one form of marketing, that ALWAYS works … what is...
by Kristena | Feb 27, 2019 | Blog, Uncategorized
By Ted Janusz Can you relate to this? John Wannamaker, the Philadelphia department store magnate, said “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” But there is one form of marketing, that ALWAYS works … what is...
by Kristena | Feb 10, 2019 | Blog
By Amanda Peterson, Enlightened Digital The marketing landscape is nothing near what it was 10 years ago, or even 5. As technology continues to evolve and expand its capabilities, marketing has transformed into an industry that requires constant learning and...
by Kristena | Feb 10, 2019 | Blog
By Amanda Peterson, Enlightened Digital The marketing landscape is nothing near what it was 10 years ago, or even 5. As technology continues to evolve and expand its capabilities, marketing has transformed into an industry that requires constant learning and...
by Kristena | Feb 1, 2019 | Blog
By Leigh Elmore. Leigh is editor-at-large for ABWA’s Women in Business Magazine. He lives and works in Kansas City, MO. Flashy dribbler for the Harlem Globetrotters takes it to her male competitors. If you play for the Harlem Globetrotters, then you have to...